Why Rolex is Still The Top Watch Brand in 2020

No comments yet

If you are a fan of high-end watches, then you are probably very familiar with the Rolex brand. This amazing company has been around for well over 100 years, and it continues to be one of the most iconic watch manufacturers in the world. In addition to producing amazing new models almost every single year, you can also find a wide array of pre-owned Rolex watches for sale. Here is a quick look at how Rolex watches became so popular, why these timepieces hold their value so well, and a few of the most popular models that you might want to take a look at.

A Brief History of Rolex Watches

Even though Rolex isn’t quite as old as some other common watch manufacturers, this company has still been around for a very long time. In 1905, a man named Hans Wilsdorf decided that he wanted to begin making cutting-edge pocket watches with his brother-in-law, Alfred Davis. Those two started the Wilsdorf and Davis watch brand within a year, and they began stamping their timepieces with a “W&D” imprint on the inside of each case. Wilsdorf and Davis are nearly invaluable today, and many collectors spend their entire lives looking for one of those watches.

After a few years of making watches, the brothers decided that they wanted to figure out a new company name that was easier to pronounce and more recognizable. In 1905, they registered the brand name “Rolex” in England. Even though they were relatively successful for a few years, the company was hit very hard by World War I when luxury items began to be heavily taxed so that more supplies would go to the war effort. When World War I began to spread from country to country, the brothers decided to move their entire company to Switzerland.

Over the next few decades, Rolex would continue to design and refine watch technologies. By 1910, the company received a chronometer certification from the Contrôle Officiel Suisse des Chronomètres (COSC), and they were the first watch company to receive that high honor for a wristwatch. They also made a name for themselves by developing extremely durable watches that could be worn underwater, at very high altitudes, and in dusty environments.

What Makes Rolex Unique and Special

If you have ever wondered why Rolex holds its value so well, then you aren’t alone. Countless Rolex watches are sold every year, and many people spend huge sums of money building Rolex collections as an investment. There are a few different reasons why this particular tends to hold its value so well over the years. The first thing to consider is the company’s past. Rolex has a long and illustrious history, and they have been making high-quality watches for decades. With such a longstanding and well-know company, the products will almost always have a much higher value.

Another factor that must be considered is the production of the watches themselves. Putting together a watch like the Datejust is a long and complex process that can only be carried out by experienced professionals. Rolex is also devoted to only using precious materials that are going to stand up to an incredible amount of wear and tear. With those materials and that amount of skilled labor, buyers know that they are going to have a timepiece that lasts.

In addition to those other factors, you must also think about just how beautiful the watches can be. Even though Rolex is known for producing very durable watches, this brand has also made some of the most eye-catching timepieces that have ever been released. Their products perfectly blend form and function, and they can be worn while hiking through an exotic mountain range or during a formal event. That versatility has definitely added to their value over the years as well.

2020 Most Popular Rolex Watches

Now that you know a little more about what makes this company so special, you probably want to take a look at some of the most iconic Rolex watches before you make a purchase. This company has quite a few watches to choose from, and every single model has its own unique intricacies. Here is a quick glimpse at five of the most popular models that have been released over the last few decades.


When it comes to high-quality watches, very few models are as iconic or popular as the Submariner. This unique watch was specifically designed for scuba diving enthusiasts and anyone else who spends quite a bit of time underwater. Originally, this diver’s watch could only reach depths of 91m, but that has all changed with their recent models. After a few breakthrough discoveries at their secret testing facility, the modern Submariner can now be worn to depths of 305m.

Air King

On the opposite end of the spectrum is the Air King, and this lineup of watches was made in honor of the British Royal Air Force pilots who defended England in World War II. Each Air King model has a unique aviation theme that sets it apart from every other watch on the market. Currently, the vintage Air Kings are extremely rare and difficult to find, but some of the newest models are perfect for those who want an entry-level luxury watch that is going to be a great option in many different situations.

Cosmograph Daytona

This Rolex model was originally created for racecar drivers, and it was named after one of the most famous racing capitals in the world. The Daytona is an extremely popular model among men, and even though it has a classic look, it still comes with all of the amenities and features that you would ever want out of a modern watch. Many collectors also seek out this watch because it is one of the few models that come with an extremely accurate tachymeter that allows you to keep track of your speed all the way up to 400km an hour.


Even though this model won’t stand up to the same depths as a Submariner, it is still a very durable watch. The Yacht-Master was first created for those who needed a watch that they could wear out on the water as well as back on land. The large face and oversized numbers make it very easy to read in low-light conditions and when climbing around a moving ship.


Also known as the “Presidential” model, this unique timepiece was specifically created with General Dwight Eisenhower in mind. For many years, this historical figure wore the popular Datejust, but Rolex eventually created a custom model just for him. The President has multiple unique features, and it comes in a wide variety of materials and designs. If you aren’t interested in the gold or platinum models, then you might want to take a closer look at the stainless steel President that has a much more affordable price tag.

Frequently Asked Questions

How can I tell if a Rolex is authentic?

The easiest and most effective way to determine if any timepiece is authentic is to purchase it from a reputable dealer. Counterfeit watches can be very convincing, and you will need to work with a world-class company that puts its clients first if you want to ensure that your new Rolex is authentic.

How can I care for my Rolex?

Many people have their Rolex watches professionally cleaned, but you can preserve the appearance of your new Rolex by regularly wiping it down with a microfiber cloth. If your watch ever comes into contact with salt water, then you must immediately rinse it with clean water and wipe it down with a soft cloth.

What powers a Rolex watch?

Each Rolex watch is powered by a perpetual rotor that transfers energy from your everyday movements. When you set the watch down for more than a few days, then you might need to manually wind the movement to start it back up.

Are all of their models waterproof?

Currently, all Rolex watches are waterproof to at least 100m, but some watches can go much deeper than that. To ensure that your Rolex remains waterproof, you must double-check the winding crown whenever you adjust the time or get out of the water.

How often should my Rolex be serviced?

In order to keep your Rolex accurate, it is suggested that you have it professionally serviced at least once every 10 years. For a Rolex that is regularly worn in harsh environments, the timepiece might need to be serviced as often as once every year or two.

Invest in a Rolex Today

Buying an iconic Rolex can be a great investment, and one of those timepieces is going to perfectly complement your lifestyle and appearance. There are many different amazing models to choose from, and you are sure to find a Rolex that meets all of your needs. With the proper care and maintenance, your new Rolex should continue to run smoothly for many years to come.

Leave a Reply

Your email address will not be published. Required fields are marked *